Black Friday and beyond

Achieve peak performance by rising to the challenge of change.

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What’s in this report?

We've analyzed millions of data points to answer questions like how Black Friday boosts conversions, if it creates valuable long term customers, and who drives the most revenue on the day, your loyal customers or new visitors? Segmenting the data across different types of retailers we reveal if Black Friday delivers on the hype for Luxury, Home & Garden, Fast Fashion, Entertainment & Electronics and Gifting.


Download the report below and find out if Black Friday is worth it for your brand.

What you’ll learn.

  • What Black Friday does to conversions
  • Repurchase rates for new visitors on Black Friday
  • After Black Friday comes Boomerang Thursday
  • How and why to PYOP (Pick Your Own Peak)

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