The book of egaming

Smart personalization strategies for a World Cup year

The sports betting guide

We know that new players get into the betting game when big sporting events such as the World Cup rolls around. This year was no different.

We’ve put together a short guide to help you make the most out of these new customers, by giving them the best experience, so your brand is always top of mind. Turn customers "only bet" into the  their "first bet".

The guide covers how to use smart personalization techniques to give your customers faster and more relevant experiences. Read on to find out how you can come out on top.


Find out how personalization can help you:

  • Engage new visitors with content specific to their sport, team or country
  • Quickly claim back acquisition costs with smart wallet refills
  • Keep your customers engaged now the premiership has kicked off
  • Scale your efforts with limited resources now the World Cup is over