The book of egaming

Smart personalization strategies for a World Cup year

What’s inside?

We know that new players get into the betting game when the World Cup rolls around. This year will be no different.

We’ve put together a short guide to help you make the most out of these new customers, give them the best experience, so your brand is always top of mind, and turn their World Cup predictions into “first” rather than “only” bets.

The guide covers how to use smart personalization techniques to give your customers faster and more relevant experiences. Read on to find out how you can come out on top.


Find out how personalization can help you:

  • Engage new visitors with content specific to their team or country
  • Quickly claim back acquisition costs with smart wallet refills
  • Keep your customers keen until the premiership kicks off in August
  • Scale your efforts with limited resources once the World Cup is over