Optimizing the digital customer experience

This Forrester study outlines how marketers must adopt to embrace the 'Continuous Optimization' movement.

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What’s in this report?

In a world where consumers demand premium customer experience on even the smallest of purchases, a company's ability to thrive will depend on the purest possible synthesis of people, processes, technology and data. We call this 'Continuous Optimization': a sophisticated, analytics-driven strategy that leverages customer insights and is focussed on constantly learning from and optimizing every customer engagement.


Download this report to gain an understanding of what it means for your business, and how to build a roadmap towards it.

What you’ll learn.


  • What 150 global digital marketing execs said
  • How to gain executive support on this project
  • How to support and scale this approach
  • Tips for finding the right partner

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