Forrester: The rise of the empowered customer

Consumers’ evolving behaviors and attitudes set the pace for innovation.

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What’s in this report?

This report reveals how evolutions in customer behaviors and attitudes are manifesting themselves and measures how urgently brands must move toward customer obsession.

CMOs: Thrive in the age of the customer by understanding how your customers are evolving and prioritizing changes to match.

What you’ll learn.

  • Consumers are evolving in 5 key ways
  • Forrester’s empowered customer segmentation
  • How to anticipate customer demand for innovation
  • The difference an industry can make

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