Machine learning will revolutionize market segmentation practices

This report from IDC and Qubit explains how to leverage ML to find untapped revenue opportunities, freeing up time for high-value activities.

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What’s in this report?

One of the strengths of machine learning is that it automates the market segmentation discovery process, identifying priority customer groups for targeting, highlighting the monetary opportunities they represent, and creating new clusters of interesting potential customers for attention.

 

Machine learning answers the marketer questions: "Tell me what I need to know about the behaviors of our target segments, and what I don't know about customer groups outside our defined segments — and where I should act?"

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