What's in this report?
We analyzed 1.2Bn user journeys to determine the true business impact of mobile and to identify the factors that contribute towards mobile's low conversion rates.
Traditional explanations tend to focus on the end of the funnel, on the check-out experience. In reality, a survey of more than 4,000 consumers reveals a different challenge.
In a world where consumers are inundated with products and inspired by Netflix, Spotify, and Instagram experiences; one of the biggest opportunities for mobile is better product discovery.