The growing influence of mobile discovery on ecommerce revenue

A study of the halo effect of mobile using 1.2 billion user journeys.

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The growing influence of mobile discovery on ecommerce - Qubit Aura whitepaper

What's in this report?

We analyzed 1.2Bn user journeys to determine the true business impact of mobile and to identify the factors that contribute towards mobile's low conversion rates.

Traditional explanations tend to focus on the end of the funnel, on the check-out experience. In reality, a survey of more than 4,000 consumers reveals a different challenge.

In a world where consumers are inundated with products and inspired by Netflix, Spotify, and Instagram experiences; one of the biggest opportunities for mobile is better product discovery.

What you'll learn

  • Why mobile creates a 'halo effect' on other digital channels 
  • Why poor product discovery is a barrier for mobile shoppers
  • Perspectives from over 4K shoppers across US, UK, France and Germany
  • Results from 12 months of user journeys on 46 retail websites in Europe and the United States

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