What's in this report?
Today's technologies offer the opportunity for endless amounts of consumer data to be used to personalize every aspect of the booking journey. We’ve identified key areas in the funnel where you can develop a personalization strategy to make a real difference to topline revenue.
You won’t find small suggestions for UX changes that don’t deliver meaningful results. Instead, we believe in delivering highly impactful tactics that are relevant to your audience and scalable within your team—the two hallmarks of an effective strategy.