Peak performance: Retail 2016 review

The data and trends behind Singles’ Day, Black Friday and the December rush.

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What’s in this report?

At Qubit we believe that great customer experiences come from great data. Our real time customer data platform collects, enriches and activates qualitative and quantitative data from site visitors, and other sources, to allow our customers to better understand theirs.


In this report we’ve done just that, analyzing over 50 million website visits across UK and US retailers, to bring you the consumer behavior trends to take note of in 2017.

What you’ll learn.

  • The numbers behind December shopping weekends
  • How conversion rates at peak compare to off-peak
  • The trends around pre-Christmas discounting
  • How to capture Christmas abandoners

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