Personalization in Travel

The three core pillars of a successful personalization strategy. Including insights from our survey of over 1,000 consumers.

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What’s in this report?

In this ebook, we have brought together insight from the travel industry leaders and from our consumer survey to illustrate why and how you can harness the power of personalization - from theory through to execution.


Read about the three pillars that will lead you to success, with real-life examples and results from travel brands Emirates, Thomas Cook and more.

What you’ll learn.

  • Why personalization will help you meet evolving customer demands.
  • The 3 pillars of a successful personalization strategy: people, processes and technology.
  • What a successful personalization strategy looks like.
  • Personalization in practice: case studies with results from leading travel brands.

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