Reaching peak personalization

Revealing 6 top tactics for supercharging revenue through peak trading and beyond, illustrated with real-world examples.

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What’s in this report?

At any one time, retailers are at risk of losing 81% of their customers to shops who offers a better service.

When acquisition costs are high and customer loyalty is low, discounting no longer provides a competitive advantage. How can online retail rise to this challenge? Website personalization provides the perfect means for delighting shoppers, but out of the plethora of available tactics, which are the most effective?

What you’ll learn.

  • The top six personalization tactics for peaks
  • How to get 6% more revenue from personalization
  • What retailers like Topshop and Halfords are doing
  • How to win with year-round segmentation

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