Rethinking product discovery on mobile

See how the early adopters are using AI to deliver effective mobile personalization

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What’s in the report?

In 2017 we saw mobile traffic surpass desktop while revenue only accounted for less than half. In this guide, we explore the mobile mindset and discuss why brands should focus their efforts higher up the customer journey in the area of product discovery.

 

Along the way, we add color to our thinking with examples and testimonials from ColourPop, Diane von Furstenberg, and Mothercare.

What you'll learn

  • The problems facing mobile ecommerce
  • Why product discovery is a great solution
  • How to harness the power of AI

  • How 1:1 personalization has become a reality
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