Shortcutting the path to purchase

How to combine heuristics and segmentation to personalize with maximum efficiency and influence behavior towards desired outcomes.

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What’s in this report?

We’ll begin with a basic introduction to heuristics and cognitive biases, before turning psychological theory into business practice with some concrete examples aimed at customer segments relevant to a wide range of companies.


For each of five featured segments we will show how to smartly leverage heuristics in the course of some typical user journeys.

What you’ll learn.

  • What are heuristics?
  • Five user journeys brought to life with heuristics
  • Five essential ecommerce segments explained
  • Top 10 heuristics for ecommerce

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