The future of beauty.

Six 'must-have' personalized beauty strategies,
to increase customer loyalty and lifetime value.

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What’s in this report?

Beauty is inherently personal, and it's no surprise that brands are truly leading the charge when it comes to building experiences to drive customer loyalty, retention and liftetime value. At the heart of this is effective use of data.


In this report, we have compiled a series personalization strategies, that have been proven be successful, leaning on our years of work with some of the biggest brands in beauty and cosmetics.


For each strategy we have broken these down into simple, moderate, and complex use cases, so you can see what you could be doing now, near, and far into the future. 

Learn from the leaders in beauty and cosmetics.

We work with some of the most famous beauty brands in world, and based on their success stories, we've put together a series of use cases to explore.

What you'll learn

  • Simple, moderate and advanced use cases specifically for the beauty industry 
  • How to use customer data to personalize across channels
  • Ways to leverage hero products dominating sales and cross-selling for retention
  • The best way to upsell to a full product suite from a one product purchase

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