What’s in this report?

Gone are the days of just ‘persona’ or ‘segment’ marketing, consumers now expect to be treated as individuals, and for brands to anticipate their unique needs.

With this change in expectation, digital commerce has evolved away from fueling single transactions, to creating enduring customer relationships. Companies engaging on a one-to-one basis have the chance to grow revenue and loyalty.

This guide will take you on the three part journey to advanced personalization:

• Step 1: Modernize your approach and get started with personalization
• Step 2: Accelerate performance with customer experiences that solve business challenges
• Step 3: Transform your business with unique experiences to create long-term customer relationships