What works in ecommerce.

Qubit analyzed 6,700 ecommerce experiments over four years. 

Download now

What’s in this report?

This academic paper describes the effects of 29 treatment types and estimates the cumulative impact of these experiments on sitewide revenue.


It goes into the scientific rigors of the methodology and is focused on the statistics and analysis.


If you’re not a data scientist or analyst, we recommend reading this paper which focuses on the results of the study, what this means for brands and ecommerce departments, and details the journey from optimization to personalization.

A peek inside.

  • Detailed tables on optimization effectiveness
  • In-depth methodology and calculations
  • Distribution of effects on site-wide revenue
  • Analysis of 6,700 ecommerce experiments

We use cookies and other forms of website navigational information to offer you a better browsing experience, analyze site traffic, personalize content, and serve targeted advertisements.
Read about how we use cookies and how you can control them in our Privacy and Cookie Policy. If you continue to use this site, you consent to our use of cookies.

Accept Cookies