Show, don’t tell…
Build confidence and deliver ROI
Social proof tactics deliver real results. With an average uplift of 3% in conversion rate.
Apply behavioral heuristics
Social proof's power is linked to the psychology of decision-making, the heuristics (mental shortcuts) we all use. Such as the bandwagon effect and confirmation bias where other people’s choices act as validation.
Create urgency around purchases
Badges and counters also come into play by highlighting how fast an item is selling, how many are remaining or simply by distinguishing it visually.