Social Proof

Increase urgency and conversions with magnetic marketing.

Show, don’t tell…

Build confidence in product choices and deliver ROI
Informational social influence introduced into the buying experience delivers real results - an average uplift of 2.4% RPV and an uplift of 2.3% in conversion rate.

Purchase and interaction counter
Show product popularity on-page via views, basket adds or transactions per product.

Last added and last booked
Embrace urgency by combining a real-time count of people with a time period.

Hot product trends
Surface trending products by hour, day, week or right now and refine by location.

Personalization highlighting shoes that have been purchased by multiple people today.
Personalization showing recent bookings.

Social proof across the customer experience

Let your customers do the selling
Show messages at any stage in the customer journey, on the home page, on product pages, or at checkout. Attract attention with informational social influence to reinforce customer choices.

Messages targeted to segments
Offer multiple messages tailored for different customer segments - highlighting popularity for one group, and scarcity for another.

Combined experiences
Include social proof in recovery emails, use it to sort product recommendations by popularity, or display social proof according to customers’ expressed preference via Visitor Pulse. Create magnetic marketing signals through multiple touchpoints on your customers' journeys.

Social proof drives over $1m in annualized revenue for Express Gifts


Express Gifts are one of the UK's largest multi-channel retail businesses with over 35,000 products available. With almost 1.5 million customers a year and over half of orders being placed online, Express Gifts understand the need to influence their customers at scale.

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