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Social proof
Use social proof, urgency, and scarcity to create purchase impetus and reassure your customers about their purchase decisions.
Show, don’t tell…
Build confidence and deliver ROI
Social influence introduced into the buying experience delivers real results - an average uplift of 2.4% RPV and an uplift of 2.3% in conversion rate.
Apply behavioral heuristics
Social proof is so powerful because it plays on the psychology of decision-making, the heuristics (mental shortcuts) we all use, like the bandwagon effect and confirmation bias where other people’s choices act as validation.
Create urgency around purchases
Badges and counters can also play into FOMO by highlighting how fast an item is selling, or how few there are remaining, or simply by distinguishing it visually.
Different strategies for different goals
Purchase and interaction counter
Show product popularity on-page via views, basket adds, or transactions per product to create urgency and demand for time or stock-limited products.
Last added and last booked
Boost confidence and validate product relevance with visual feedback that shows when items are in demand, with time and date as evidence.
Hot product trends
Surface trending products by hour, day, week, or right now and refine by location to help with product discovery or deliver informational social influence and engagement.
Social proof across the customer experience
Let your customers do the selling
Show messages at any stage in the customer journey, on the homepage, on product pages, or at checkout.
Messages targeted to segments
Deliver targeted messaging to different customer segments—highlighting popularity for one group, and scarcity for another.
Combined experiences
Include social proof in recovery emails, use it to sort product recommendations by popularity, or display social proof according to customers’ expressed preference via Qubit Visitor Pulse.
Social proof drives over $1m in annualized revenue for Express Gifts
Express Gifts are one of the UK's largest multi-channel retail businesses with over 35,000 products available. With almost 1.5 million customers a year and over half of orders being placed online, Express Gifts understand the need to influence their customers at scale.
Social proof for different customer segments
Leading retailer for parents and young children, Mothercare have created separate personalized and educational social proof experiences for two key segments, 'parents to be' and 'new parents'. Across the customer journey, they are seeing a 3.27% uplift in RPV as a result of this strategy.
