Social proofing

Using the concept of 'wisdom of the crowd' in the form of social proof, urgency, and scarcity to create purchase impetus and reassure your customers about their purchase.


Social proofing

Use social proofing techniques to generate confidence in shoppers and boost conversion rates


1:1 badges

Use the power of Qubit CommerceAI to badge the next best products on listing pages for every person.


Manually merchandise

Let your merchandising team take over, by creating lists of products to badge

Show, don’t tell…

Build confidence and deliver ROI

Social proof tactics deliver real results. With an average uplift of 3% in conversion rate.

Apply behavioral heuristics

Social proof's power is linked to the psychology of decision-making, the heuristics (mental shortcuts) we all use. Such as the bandwagon effect and confirmation bias where other people’s choices act as validation.

Create urgency around purchases

Badges and counters also come into play by highlighting how fast an item is selling, how many are remaining or simply by distinguishing it visually.

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Different strategies for different goals.

Purchase and interaction counter

Show product popularity badges based on views, basket adds, or transactions per product to increase demand.

Last added and last booked

Boost confidence and validate product relevance with visual feedback that shows when items are in demand, with the time and date as evidence.

Hot product trends

Surface trending products by hour, day, week or right now and refine by location to help with product discovery.

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Social proof at any stage of the journey.

Let your customers do the selling

Show messages at any stage of the customer journey, on any page.

Messages targeted to segments

Deliver targeted messaging to different customer segments—highlighting popularity for one group, and scarcity for another.

Combined experiences

Include social proof in abandonment recovery emails, use it to sort product recommendations by popularity, or display social proof according to customers’ expressed preference via Qubit Visitor Pulse.

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Social proof drives over $1m in annualized revenue for Express Gifts.

Express Gifts is one of the UK's largest multi-channel retail businesses with over 35,000 products available. With 1.5+ million customers and over half of orders being placed online, Express Gifts understand the need to influence their customers at scale.

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