Social proofing

Use social proof, urgency, and scarcity to create purchase impetus and reassure your customers about their purchase.

Show, don’t tell…

Build confidence and deliver ROI
Social proof tactics deliver real results. With an average uplift of 3% in conversion rate.

Apply behavioral heuristics
Social proof's power is linked to the psychology of decision-making, the heuristics (mental shortcuts) we all use. Such as the bandwagon effect and confirmation bias where other people’s choices act as validation.

Create urgency around purchases
Badges and counters also come into play by highlighting how fast an item is selling, how many are remaining or simply by distinguishing it visually.

A carousel of shoes trending
Two different category pages: exclusivity messaging for VIPs and further reduction callouts for sale shoppers

Different strategies for different goals

Purchase and interaction counter
Show product popularity badges based on views, basket adds, or transactions per product to increase demand.

Last added and last booked
Boost confidence and validate product relevance with visual feedback that shows when items are in demand, with the time and date as evidence.

Hot product trends
Surface trending products by hour, day, week or right now and refine by location to help with product discovery.

Social proof at any stage of the journey

Let your customers do the selling
Show messages at any stage of the customer journey, on any page.

Messages targeted to segments
Deliver targeted messaging to different customer segments—highlighting popularity for one group, and scarcity for another.

Combined experiences
Include social proof in abandonment recovery emails, use it to sort product recommendations by popularity, or display social proof according to customers’ expressed preference via Qubit Visitor Pulse.

A travel website with notifications showing recent booking numbers and current viewing figures
A page from ace with

Social proof drives over $1m in annualized revenue for Express Gifts

Express Gifts is one of the UK's largest multi-channel retail businesses with over 35,000 products available. With 1.5+ million customers and over half of orders being placed online, Express Gifts understand the need to influence their customers at scale.

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