Increase the loyalty of your frequent flyers and drive ancillary conversions with personalization.
Help consumers book and find the most relevant ancillaries.
Target and grow your most valuable customer groups.
Promote and recommend inventory to reduce risk and manage yield.
Boost bookings with contextually relevant social proof. Tailor the on-site experience to match consumers’ expectations based on their search data.
Use data integrations to link your existing systems with web personalization and promote the inventory that gives your customers the greatest range of choice.
Take advantage of the post-booking window across all channels to drive ancillary sales, boosting average order value and high-margin revenues.
During the booking process, promote higher value fares. Encourage upgrades via smart merchandising and recommendations to increase order values.
Reduce reliance on intermediary online travel agents. Target indirect referred traffic sources to sell directly to your customers across your own channels.
Personalize across the entire customer journey, and stay top-of-mind with your customers for the future.
In travel, you have a vast wealth of information about each customer. You can also make contextual personalizations based on all your insight, from booking history and whether they are pre- or post-trip.
Head of Digital Product, Thomas Cook
Explore how to personalization can make you customer-first, supporting frequent flyers, and delivering timely, relevant experiences.
An exploration of smart technology, human innovation and digital disruption.
In partnership with Travel Weekly.
6 personalization strategies for airlines to increase loyalty and deliver value