Beauty buyers are extremely savvy, with high expectations that a brand will respond to their particular preferences and needs. With personalization, you can gather vast quantities of behavioral and preference data from your shoppers to understand their interests and replicate the in-store experience.
Help new visitors get to grips with your product range by asking questions to uncover their wants and needs.
Create lasting relationships with your customers by streamlining the path to repeat purchase.
Social proof draws attention to popular products and studies show it is one of the most persuasive personalization techniques. It can be made even more effective with segmentation.
Cosmetics shoppers come to your site with specific goals and concerns, that require different interactions. Understand all your different visitors, and show the most relevant experiences.
Offer your customers the most relevant samples based on the exact contents of their cart.
Deliver a win-win solution for your shoppers by encouraging them to buy a larger size.
Discover how to combine creative flair, the right products and the right customers for personalization nirvana.