Beauty and cosmetics personalization

Qubit solutions for beauty help your customers to discover products, be inspired and come back for more.

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Growing customer lifetime value with Qubit

Beauty is always personal.

Beauty buyers are extremely savvy, with high expectations that a brand will respond to their particular preferences and needs. With personalization, you can gather vast quantities of behavioral and preference data from your shoppers to understand their interests and replicate the in-store experience.

Tailor the online experience to engage customers

Use quizzes and AI to uncover shopper preferences while they're on your site.

Help shoppers find the right products

Give shoppers contextual evidence that helps them to make the right purchase decisions.

Use every visit to build more brand loyalty

Create smart experiences that give shoppers reasons to return and re-engage.

Understand shoppers.

Help new visitors get to grips with your product range by asking questions to uncover their wants and needs.

  • Show off the breadth of your product range.
  • Drive category engagement and build detailed segments.
  • Deploy targeted tactics including ‘social proof’ and ‘low stock’.

Replenishment.

Create lasting relationships with your customers by streamlining the path to repeat purchase.

  • Establish the average lifetime for each of your products.
  • Recognize when a customer needs a refill.
  • Surface replenishment options to boost lifetime value and loyalty.

Social proof badging.

Social proof draws attention to popular products and studies show it is one of the most persuasive personalization techniques. It can be made even more effective with segmentation.

  • Badge products with ‘trending’ or ‘popular’ messages.
  • Show real-time counts, such as ‘views’ or ‘buys’.
  • Drive urgency with stock counters, and ‘back in stock’ messages.

Sensitive segmentation.

Cosmetics shoppers come to your site with specific goals and concerns, that require different interactions. Understand all your different visitors, and show the most relevant experiences.

  • Prioritize products that match shoppers' beauty needs, such as dry skin.
  • Help gifters pick the perfect presents.
  • Simplify discovery or promote guides and tutorials for beginners.

Smart sampling.

Offer your customers the most relevant samples based on the exact contents of their cart.

  • Offer samples that complement the existing cart contents, or the shoppers’ preferences.
  • Mix it up with items that are popular right now.
  • Pick and prioritize samples with the highest margins, or best conversion rates.

Upsell to a larger size.

Deliver a win-win solution for your shoppers by encouraging them to buy a larger size.

  • Increase average order values.
  • Create loyalty by promoting better value for money.
  • Improve your margins through shipping efficiencies.

“Our customers now expect the personalized service they receive in-store, online. Our team needs to ensure that that's the case and on a worldwide scale. Qubit Pro allows us to deliver a personalization program on multiple domains to ensure a consistent level of quality and service across channels.”

Loanne Le Gac

E-Business Product Coordinator, L’Occitane

“Our customers now expect the personalized service they receive in-store, online. Our team needs to ensure that that's the case and on a worldwide scale. Qubit Pro allows us to deliver a personalization program on multiple domains to ensure a consistent level of quality and service across channels.”

Loanne Le Gac

E-Business Product Coordinator, L’Occitane

More from your industry.

Discover how to combine creative flair, the right products and the right customers for personalization nirvana.

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Webinar

The future of beauty webinar

26th February 2020
15.00 GMT / 10.00 EST / 7.00 PT
40 min

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Case study

L’OCCITANE en Provence – Qubit Pro and Qubit Aura

L'OCCITANE en Provence proving power of data-driven customer experiences with Qubit Pro and Qubit Aura 

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Research

The future of beauty

An inspiring selection of strategies to increase
customer loyalty and lifetime value.

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