The stakes are high in luxury as each purchase carries a significant degree of consideration. Price related strategies that work in fast fashion run the risk of having the opposite effect in luxury. Personalization must be considered, unobtrusive and seamlessly integrated.
Let customers self-select their location, or where they aspire to be, to see what’s trending in luxury fashion locations all over the world.
Engage customers in a conversation when they’ll benefit from expressing their preferences, for example with wishlisting or to announce new collections.
Use the navigation drop down as an opportunity to showcase your brand’s leading designers.
Look after the small percentage of your customers that deliver a high proportion of your profits.
Our PwC-validated research found that segmentation makes experiences 3x more effective.
Tastefully collect emails at the right point in the customer journey and integrate Qubit with your ESP for omni-channel excellence.
Discover how to target the right audience, at the right time with a truly personal touch for inspirational experiences.