Luxury personalization

Qubit’s luxury solutions focus on delivering brand consistency while driving loyalty and revenue.

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Luxury sets the bar high.

The stakes are high in luxury as each purchase carries a significant degree of consideration. Price related strategies that work in fast fashion run the risk of having the opposite effect in luxury. Personalization must be considered, unobtrusive and seamlessly integrated.

Lead the way with relevance.

Lead the way with relevance

Help shoppers to discover the most relevant products and nudge them towards purchase.

Use personalization to unite the in-store and online experience.

Unite in-store and online

Deliver experiences online that replicate and enhance the in-person experience of your brand.

Use loyalty data to increase the lifetime value of your most important customers.

Go the extra mile for VIPs

Leverage loyalty data to increase the lifetime value of your most important customers.

A few of our luxury customers:

Luxury - Qubit customers

Promoting fashion capitals.

Let customers self-select their location, or where they aspire to be, to see what’s trending in luxury fashion locations all over the world.

  • Use Social proof to create a real-time trending feed.
  • Allow users to self-segment, picking a city to see what’s on-trend there.
  • Enjoy greater engagement, short cut category navigation, and increase conversions.
Pick a fashion capital to see the recommended products in that city.
Capture customer preference data to personalize on-site.

Preference selection.

Engage customers in a conversation when they’ll benefit from expressing their preferences, for example with wishlisting or to announce new collections.

  • Uncover who is shopping for gifts and build appropriate segments, or understand a shopper’s style.
  • Deliver hyper-personal experiences throughout the site to build category engagement.
  • Subtly badge products that are a good fit for your customers’ preferences.

Personalized navigation.

Use the navigation drop down as an opportunity to showcase your brand’s leading designers.

  • Highlight the designers rocking your world, based on where in the world you are.
  • Promote brands that a guest has previously engaged with.
  • Create ‘shop now’ functionality direct from the nav.
Tailor site navigation to help customers discover the right products from your brand.
Understand your VIP audience, and deliver highly tailored experiences.

VIP targeting.

Look after the small percentage of your customers that deliver a high proportion of your profits.

  • Ingest offline data to target all your VIPs online.
  • Surface VIP specific offerings such as ‘dedicated personal stylist’ or ‘express shipping’.
  • Promote special events such as store openings, early access or private sales.

Effective segments.

Our PwC-validated research found that segmentation makes experiences 3x more effective.

  • Ensure CRM and loyalty data is ingested, and put to work.
  • Target your VIPs and other core segments to build engagement and loyalty.
  • See guests move between segments as their behavior evolves.
Effective segmentation for luxury brands
Welcome lapsed customers back to the site with personalized messaging and offers.

Lapsed customer activation.

Tastefully collect emails at the right point in the customer journey and integrate Qubit with your ESP for omni-channel excellence.

  • Send emails to customers who haven’t visited recently with recommendations based on their history.
  • Remind customers about items left in the cart, or recommend products that complement their purchases.
  • Ensure experiences are consistent across email, ads and your website.

Product discovery.

Qubit Aura focuses on your fastest growing channel by making it easier for customers to uncover more of your product catalog.

  • Use AI and contextual data to surface the most relevant products.
  • Enjoy a fast, natural browsing and discovery experience.
  • Help guests see 2.25x more products on mobile and convert 80% more often.
Personalize the product discovery experience in luxury.

“Previously luxury brands defined themselves by an exclusive in-store experience; this change in focus, combined with an online presence that required updating, was the catalyst behind our decision to implement Qubit Pro and Qubit Aura.”

Felipe Araujo

Senior Director of Ecommerce, Diane von Furstenberg

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Learn from ecommerce experts from Diane von Furstenberg, Theory/Kogent and Qubit.

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