Online betting personalization
Move fast, scale and create lasting relationships with your players through responsible personalization.
Increase loyalty by learning individual customer preferences and tailoring their experience.
Use behavior, interaction history, and live data to deliver personalization in real-time.
Target messaging and promotions to boost engagement and deposits.
Through betting history, it’s possible to predict users' preferred sports. You can also shortcut this process, and get more granular insights, by deploying a simple survey.
It can take multiple deposits for a customer to deliver positive NGR. This makes optimizing the experience for engagement essential in the early stages of the customer journey.
The betslip is arguably the most crucial part of any betting journey, and the perfect time to add complementary bets to an existing stake.
Quick deposits can make the customer experience smoother. But that might not always be right, or responsible, for everyone. Qubit helps you find the right deposit values and low fund points to suit every one of your players.
Many customers have multiple operator apps on their phones. With tailored and automated push notifications, you can encourage them to choose yours.
Recommendations aren’t just for retail. You can deploy segmented recommendations strategies.
Segmentation is proven to increase the effectiveness of experiences by up to 3x.
Head of Analytics & Optimization, Ladbrokes
Find out more about combining data sources at speed and scale to deliver contextual, powerful personalizations.
A four-part series exploring how eGaming operators can understand and influence players at every stage of their journey.