Online grocery shopping is an essential way of life, from everyday essentials through to seasonal items - understanding and creating relevance at every touchpoint is key to creating lasting loyalty. With such a rich dataset, supermarkets and grocers have the ability to lead the light when it comes to personalization.
Based on browsing and transaction behavior, give each customer a way to discover and engage with your product inventory by delivering tailored badging. Inform every customer of those products that are 'trending' in a particular category or 'selling fast'.
When a customer is under the free-delivery threshold, or similar threshold, use a recommendations carousel on the basket page to promote products that will take the customer just over that threshold. This could be delivery, but it could be a loyalty band, or a points threshold number.
Create lasting relationships with your customers by streamlining the path to repeat purchase.
Ensure average order values increase by surfacing products as the customer moves through the buying journey with relevant product recommendations. With an understanding of what's in the basket already, enable the visitor to easily add complementary items.
Discover how to combine creative flair, the right products and the right customers for personalization nirvana.