Head of User Experience, Mothercare
Create the segments you require to reach the exact visitors you need and achieve your business goals.
Segments can be built from a myriad of data points to create the most relevant groups. Monitor, analyze and reach them with the most relevant experiences.
The best way to get more context on your visitors is to ask.
With Qubit you can create engaging customer surveys. Ask your visitors about themselves and then respond immediately, showing them the most relevant and compelling customer experiences. This data can then be used in future to refine segments and target powerful personalizations.
Focus on your vision, not administration. Qubit keeps segments fresh and up-to-date, by recalculating with every event collected. Visitors enter and leave multiple segments as and when they meet the relevant criteria, and you can track this segment transition as a goal in your experiences.