2017 learnings from peak

How to solve the 'big small-screen problem' and win on mobile.

60 minutes.



What’s in this webinar?

IMRG and Qubit look back at the 2017 peak trends, reviewing how retailer activity unfolded over the crucial pre-Christmas peak sales weeks, with a particular focus on mobile.

Currently, most customers use search or a traditional hamburger menu as the way to discover a brand’s product catalog of thousands. Coupled with the small screen, brands face a real challenge when it comes to increasing conversion rates and revenue per visitor (RPV) on mobile, especially when traffic to each channel is the same. At the same time social networks, like Instagram and Pinterest, are extending their influence on the customer journey. These platforms are pursuing ecommerce strategies for future growth as consumers increasingly discover new product lines, and competitors, on these networks.

In this 30-minute webinar you'll learn about this year's Black Friday and Cyber Monday shopping trends, the role that mobile is increasingly playing, and learn how leading fashion and beauty brands are using AI to drive mobile purchases and take back mindshare from social networks.

What you'll learn.

  • Peak review: What were the key peak period trends in 2017?
  • Discovery: How to provide shoppers with inspiration within your own four walls
  • Personalization: Which strategies to use on mobile and how to adopt AI
  • Revenue: What actually works when it comes to mobile

The speakers.

Simon Jaffery

Product Director,

Any Mulcahy, IMRG

Andy Mulcahy

Strategy and Insight Director, IMRG

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