Curation and automation

Using product recommendations to combine human expertise with machine efficiency.

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35mins

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What's in this webinar?

Humans aren’t always as logical as we like to think we are. When it comes to making decisions, we use all sorts of mental shortcuts to help us get there.

Recommendations are a popular—and successful—way to personalize your website, show customers more of what’s in your product catalog and combine scaleable delivery with the flair and expertise of your marketing team.

In this webinar we look at why product recommendations are powerful, and how you can use customer psychology, recommendation strategies and customer segments together to address core business needs.

What you'll learn.

  • How recommendations use key behavioral heuristics to help site visitors make decisions.
  • How to apply appropriate strategies to different segments across the customer lifecycle.
  • How marketer controls let your merchandisers shine whilst still getting scale from automation.
  • A practical demo of Qubit product recommendations in action.

The speakers.

Roel Decoene

Technical Product Manager,
Qubit

Sophie Coleman

Global Product Marketing Manager, Qubit

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