Industry heavyweights from Forrester, Emirates and Qubit discuss first-hand learnings around what it looks like when travel brands run successful personalization programs - from theory at Forrester through to strategy formulation and execution at Emirates, including analysis from Qubit around which personalization tactics yield the highest results.
Principal Analyst for eBusiness & Channel Strategy
VP Corporate Communications, Marketing & Brand
Enterprise Customer Success Manager
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A three-part journey to personalization at scale.