Personalization technology has matured incredibly quickly over the past few years. The ubiquity of conversion rate optimization (CRO) techniques, employed to great effect by Booking.com and Expedia, means that travel businesses wanting to differentiate have to implement a sophisticated personalization program.
This webinar will reveal how travel brands can get started on their journey toward a successful personalization program - one that utilizes the full spectrum of tactics and strategies to meet your business goals, as well as your customers’ expectations.
Principal Analyst for eBusiness & Channel Strategy
VP Corporate Communications, Marketing & Brand
Enterprise Customer Success Manager
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