Destination Personalization

Emirates, Forrester, and Qubit on how travel brands can implement a successful personalization program.

60 minutes.


60 minutes.


What’s in this webinar?

Personalization technology has matured incredibly quickly over the past few years. The ubiquity of conversion rate optimization (CRO) techniques, employed to great effect by and Expedia, means that travel businesses wanting to differentiate have to implement a sophisticated personalization program.

This webinar will reveal how travel brands can get started on their journey toward a successful personalization program - one that utilizes the full spectrum of tactics and strategies to meet your business goals, as well as your customers’ expectations.

What you'll learn.

  • The latest thinking on personalization from Forrester Research - what is it & where is it headed?
  • How Emirates have embedded personalization across multiple teams and departments - getting them closer to their customers
  • An understanding of the move from conversion rate optimization (CRO) to personalization at scale
  • Real life examples from our work with over 300 retail and travel brands, and our analysis of 2 billion retail and travel customer journeys.

The speakers.

Brendan Witcher, Forrester

Brendan Witcher, Forrester

Principal Analyst for eBusiness & Channel Strategy

David Galovic, Emirates

David Galovic, Emirates

VP Corporate Communications, Marketing & Brand

Alex McPhie, Customer Success

Alex McPhie, Qubit

Enterprise Customer Success Manager

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