Ecommerce-first businesses are continuing to dominate the space with constant innovation, agile marketing techniques, and a more personal connection to their customers.
Kylie Jenner has created a cosmetics empire that has spawned knock-offs, black market markups, and has broken records. While her success definitely stems from her celebrity as Snapchat’s number one followed celebrity, there are some key tactics beauty marketers and ecommerce teams can utilize for their own brands.
Join Qubit and One Rockwell to chart the success of the Kylie Cosmetics empire and learn about three key strategies that other beauty brands can utilize on their sites.
Product Marketing Manager, Qubit
Lead Strategist, One Rockwell
VP Technology, One Rockwell