Ecommerce trailblazers: Beauty

The Kylie Jenner effect.

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45 minutes

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What’s in this webinar?

Ecommerce-first businesses are continuing to dominate the space with constant innovation, agile marketing techniques, and a more personal connection to their customers.

Kylie Jenner has created a cosmetics empire that has spawned knock-offs, black market markups, and has broken records. While her success definitely stems from her celebrity as Snapchat’s number one followed celebrity, there are some key tactics beauty marketers and ecommerce teams can utilize for their own brands.

Join Qubit and One Rockwell to chart the success of the Kylie Cosmetics empire and learn about three key strategies that other beauty brands can utilize on their sites.

What you'll learn

  • 3 key strategies ecommerce brands can replicate
  • How to tie urgency into product merchandising
  • How to promote exclusive bundling
  • How Sephora builds loyalty through social proof

The speakers.

lauren_robinson

Lauren Robinson

Product Marketing Manager, Qubit

Heather-Nigro

Heather Nigro

Lead Strategist, One Rockwell

Paul Healion

VP Technology, One Rockwell

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