Ecommerce trailblazers: Beauty

The Kylie Jenner effect.


45 minutes


What’s in this webinar?

Ecommerce-first businesses are continuing to dominate the space with constant innovation, agile marketing techniques, and a more personal connection to their customers.

Kylie Jenner has created a cosmetics empire that has spawned knock-offs, black market markups, and has broken records. While her success definitely stems from her celebrity as Snapchat’s number one followed celebrity, there are some key tactics beauty marketers and ecommerce teams can utilize for their own brands.

Join Qubit and One Rockwell to chart the success of the Kylie Cosmetics empire and learn about three key strategies that other beauty brands can utilize on their sites.

What you'll learn

  • 3 key strategies ecommerce brands can replicate
  • How to tie urgency into product merchandising
  • How to promote exclusive bundling
  • How Sephora builds loyalty through social proof

The speakers.


Lauren Robinson

Product Marketing Manager, Qubit


Heather Nigro

Lead Strategist, One Rockwell

Paul Healion

VP Technology, One Rockwell

More webinars.

Here are some you may like.


Rethinking product discovery on mobile:


Destination Personalization: Webinar with Forrester and Emirates



We use cookies to offer you a better browsing experience, analyze site traffic, personalize content, and serve targeted advertisements.
Read about how we use cookies and how you can control them in our Cookie Settings. If you continue to use this site, you consent to our use of cookies.

Accept Cookies