Black Friday has become a highlight of peak trading period. Yet retailers are still wary of the long-term impact discount season is having on their businesses. Results across industries vary greatly, some are choosing to opt out altogether, claiming Black Friday is ‘unprofitable and unsustainable’.
As the competition heats up and evolving technology continues to change consumer behaviour it’s vital that retailers understand the trends that will impact Black Friday, what success looks like, and how they can ensure they win on the big day.
Watch this webinar, in partnership with Salmon, where you’ll hear from the experts and get the data, insights and inspiration you need to make sure you’re prepared for Black Friday.
Head of Managed Services, Salmon
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