Website personalization

There are a number of ways to use website personalization to improve your customers' on-site experience, but the really important thing is to make your personalizations relevant, high-impact and scalable.

Website personalization across the customer journey

Create customer-centric experiences
Use data and insight to deliver the right personalized experience, from the first contact, welcoming a new visitor, to taking care of your VIPs.

Persuasive personalizations
Use website personalizations to reach your business goals - increasing conversions, product awareness, average order values, and more.

The heart of the cross-channel experience
Spread your website personalizations out across popular touch points and devices to create a cohesive, tailored experience.

Different personalized welcome messages showing to new and returning site visitors
Personalized offers appearing on mobile and on desktop

Flexible website personalization

 

Personalization for every level of sophistication
Qubit can help you deliver everything from small content changes to long-term automation, without getting lost in long developer queues.

Put personalization in the hands of the marketer
With templates, marketers and merchandisers can directly update messages, promotions and strategies at speed without the need for constant developer support.

Push the boundaries
Developers can work without limits, using unparalleled visitor insight, programmatic experiences, and unmatched code flexibility to create personalizations.

 

The best data for personalization

 

Collect granular data
Qubit’s data layer collects event-based data, so you can target customers with personalizations that are relevant to the point in the customer journey and that trigger exactly when you need them to.

Combine quantitative and qualitative data
Collect behavioral data from your website, ask customers for their tastes or preferences, ingest data from your other systems, and use it all in your personalizations.

Unlock data from any source
Bring any data point from any third-party or back-office system into Qubit to enable advanced personalizations with 1:1 context, sequential logic.

 
Website notification reminding a visitor to reorder a product they often buy
A survey on a website asking visitors to pick their summer shoe style

Segment your site visitors

 

Create any segment
Create segments using any data point, to target the right visitors, at the right point in their customer journey with the right website personalization.

Every segment, always up to date
Qubit keeps segments current with membership rules—visitors enter when they match the required conditions and leave when they no longer meet those conditions.

Self-segmentation
Let customers tell you what segments they belong in by creating segments based on their survey responses - and immediately deliver the right website personalizations in real time.

 

Use powerful, scalable personalization tactics

Recommendations encourage visitors to explore more of your catalog
Machine learning helps shoppers find the items they’ll love while you control what they see with rules for promotion, blacklisting, and cross-sell.

Support purchase decisions with social proof
Use the wisdom of the crowd to provide reassurance with counters, differentiation with badging, and interest with trending messages.

Bring personalization to email with abandonment recovery
Show customers what they’ve left in their baskets and give reasons to return with product recommendations, social proof, and promotional messaging.

An email reminding a site visitor they left products in their basket, with with additional recommendations and social proof.

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